On the Power to Confuse

This isn’t about politics. We get enough of that as it is these days. But I would argue that we don’t get enough about how to make a point clearly. Here’s an example of something that confused and bamboozled me recently. It comes from a now famous letter Attorney General William Barr wrote to key […]

Squeeze More Juice Out

When you’re telling a story or trying to understand what happened, don’t be a water strider. Also known as water bugs, water skeeters, water skippers, and pond skaters, these long-limbed bugs are known for their ability to run on top of the surface of a pond or lake. Yes, they run on water. And I don’t mean […]

Mind Meld: Why you must understand your client’s needs

Last week I went to Home Depot to look for a bathroom vanity light. I had plenty of options to look at. A whole wall of lights, in fact. But there was a problem. None were on. Someone needed to flip a switch. So I went to ask a customer service rep for help. Curiously […]