This isn’t about politics. We get enough of that as it is these days. But I would argue that we don’t get enough about how to make a point clearly. Here’s an example of something that confused and bamboozled me recently. It comes from a now famous letter Attorney General William Barr wrote to key […]
Squeeze More Juice Out
When you’re telling a story or trying to understand what happened, don’t be a water strider. Also known as water bugs, water skeeters, water skippers, and pond skaters, these long-limbed bugs are known for their ability to run on top of the surface of a pond or lake. Yes, they run on water. And I don’t mean […]
Mind Meld: Why you must understand your client’s needs
Last week I went to Home Depot to look for a bathroom vanity light. I had plenty of options to look at. A whole wall of lights, in fact. But there was a problem. None were on. Someone needed to flip a switch. So I went to ask a customer service rep for help. Curiously […]
Does your company website attract your best clients?
Which of the following sounds most like your company website? a carnival barker a limp fish a fine mesh strainer I certainly hope it’s not the limp fish. Your website should help you draw more clients to your business. But not just any clients. Ideally, they will be the right clients. And your site […]
How storytelling can help grow your business
What makes web or print content memorable? What helps the mind latch onto some ideas? But not others? The answer, my friends, is storytelling. Think of it as a superpower. At its best, storytelling can not only keep prospects glued to your content. It may even captivate them and get them interested in your services. […]