Squeeze More Juice Out

When you’re telling a story or trying to understand what happened, don’t be a water strider. Also known as water bugs, water skeeters, water skippers, and pond skaters, these long-limbed bugs are known for their ability to run on top of the surface of a pond or lake. Yes, they run on water. And I don’t mean […]

Mind Meld: Why you must understand your client’s needs

Last week I went to Home Depot to look for a bathroom vanity light. I had plenty of options to look at. A whole wall of lights, in fact. But there was a problem. None were on. Someone needed to flip a switch. So I went to ask a customer service rep for help. Curiously […]

Our brains love a good story

Every presentation or speech you give should include a compelling story. According to Paul Zak, director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University, stories are a good way to draw people in. And the stories that will make customers or the person on the street care about […]