Helping ideas flourish

Inform | Inspire | Empower

Who we serve

Are you ready to make a bigger difference in the world?

Maybe it’s by spreading your ideas, serving more clients, or helping more people get the services they need.

But something is holding you back.

If you’re not where you want to be, does this sound familiar?

  • Do you ever wish your writing were more polished?
  • Do you want to convert more prospects into clients, but don’t know how to take your marketing to the next level?
  • Are you looking to expand your reach, but lack the capacity to handle all of your writing projects?

I can help.

I work with people who lack the bandwidth or staff to complete urgent writing projects. They would like to relax—knowing that someone else will be able to get the job done.

I love playing with words, shaping ideas, and smoothing rough edges. My goal is to help organizations more clearly communicate their value to the world.

What separates my service from others is that I was a journalist in another life. This means that I can parachute in, quickly get up to speed on your projects, and deliver exactly what you need while freeing you to focus on other priorities. My antennae are always out, looking for the most memorable way to position your ideas.

Here’s a sampling of what I do:

  • Marketing communications
  • Blogging
  • Web copy
  • Content strategy
  • Editing
  • Grantwriting
  • Op-eds
  • Proposals
  • Reports
  • Speechwriting

Who do I like to work with?

  • People who value clear messaging
  • People who radiate positive energy
  • People who want to make the world a better place
  • People who are ready to make a bigger difference in the world

Who is not a good fit?

  • People who are not willing to invest in expanding their reach
  • People who are motivated more by fear than joy
  • People who are afraid to delegate

Want to learn more?

If so, schedule a get-acquainted call with me, so I can learn more about you and your projects.

Services

Ghostwriting

Expand your reach with ghostwritten speeches,
op-eds, editorials, and presentations.

Writing

Spread your ideas through reports, articles,
proposals, case studies, and blog posts.

EDITING

Cleaner, tighter writing can transform
a muddy message into a clear one.
Choose an experienced editor.

Tuned in

I quickly get up to speed on the scope of your project
and your needs.

Detail-oriented

I aim for accuracy. If something doesn't make sense, I'll ask for a clarification.

Crystal clear

I translate complex concepts into easy-to-understand ideas.

On time

I meet my deadlines,
so you can meet yours.

Portfolio

TYPES OF WORK
Speechwriting
Commentary/Opinion
B2B Healthcare/Medical
Consumer Service Pieces
Lifestyle
Features
Nonprofit articles
Nonprofit editing
Just Musing


Speechwriting
Topics cover innovation, productivity, journalism, environmental disasters, and education.

Commentary/Opinion
Health Quality Initiatives Deserve Better Payment Models,
FierceHealthcare
Are Hospitals Growing Numb to Medical Errors?
FierceHealthcare
Is ER Text-Messaging Service Just a Marketing Ploy?
FierceHealthcare

B2B Healthcare/Medical Articles
Experts Question Benefits of High-Cost Cancer CareMedscape
Mice Can Avoid Menopause, But Can Women? Medscape
Duct Tape Cuts Time and Costs Related to Contact Precautions,
Medscape
How to Streamline Patient Flow Without Adding Staff or Space,
Inside the Joint Commission
Inside the Joint Commission newsletter, DecisionHealth

Consumer Service Pieces
Picky Eaters, American Way Magazine
A New Breed: Professional Help is Available When Navigating a Complicated Healthcare System,  American Way Magazine
Know Thyself: Here’s What a ‘Personality Test’ Can Tell You About Your Career Options, and What It Can’t,
The Chronicle of Higher Education

Lifestyle
Constant Cravings: Our AddictionsAmerican Demographics
Grin and Bare It, Chicago Tribune
Creativity at WorkAmerican Demographics

Features
Wanted: One Million NursesAmerican Demographics
A Lifetime Passion, Daily Press
Look Who’s Tuned In, American Demographics
Classroom Behind Bars, Daily Press
Integration’s Legacy, Daily Press

Nonprofit Articles
Lifestyle Choices Affect U.S. Impact on the Environment, Population Reference Bureau (PRB)
Abortion in the United States and the World, PRB
Elderly White Men Afflicted by High Suicide Rates, PRB
Are U.S. Girls Becoming More Violent? PRB
The Plight of Internally Displaced Persons, PRB
Does Money Talk? International Food Policy Research Institute (IFPRI)
On TapIFPRI

Nonprofit Editing
Invisible No More? Data2X, United Nations Foundation [See volumes 1–2 and executive summary.]
2014 Global Hunger Index | The Challenge of Hidden Hunger, IFPRI
2015 Global Hunger Index | Armed Conflict and the Challenge of Hunger, IFPRI
Atlas of African Agriculture Research & Development
Climate Change Impacts and Household Resilience
, IFPRI

Q&A
Futurespeak: How the Gecko Got Its GripAmerican Demographics
Futurespeak: Haptic Interfaces, American Demographics

Just Musing
The No-Try List, Bethesda Magazine
See first entry in “Metropolitan Diary” in The New York Times.

 

 

Types of Experience

Healthcare

Healthcare

For MD Magazine and Medscape Medical News, I have covered topics ranging from a new kind of rehab for cancer survivors to stool transplants that stop most C. diff. infections in their tracks to how mice can avoid menopause.

International

International

My international work involves translating technical topics into more easily digested content for reports, brochure copy, the web, and grant proposals.

Data

Data

When numbers begin to tell a story, they capture your audience's attention. So it's important to choose the best graph to showcase your data.

Media

Media

My writing has been published by The New York Times, the Chicago Tribune, and American Way Magazine, the largest in-flight magazine in the US, among others.

Clients

My bylined stories, ghostwriting, and other content have appeared in the following media, websites, and organizations’ internal and external publications.

Healthcare/Medical
The National Institutes of Health
Inside the Joint Commission Medscape
MD Magazine
FierceHealthcare
Hospital Impact
Finn Partners
International
Data2X, an initiative of the UN Foundation
World Health Organization
International Food Policy Research Institute
Population Reference Bureau
Catholics for Choice
China Economic News Service (Taiwan)
Brooklyn to Cambodia
Media
The New York Times
American Way Magazine
Associated Press
Chicago Tribune
American Demographics
Sales & Marketing Management Magazine
Knight Ridder/Tribune News Service

Testimonials

  • Our team needed a copy editor for a suite of technical reports, case studies, and a designed inventory on a short timeline.

    Sandra dove into the work with enthusiasm and creativity, working to not only fine-tune content for over 20 print- and web-based materials, but also helping us think through design concepts and visuals to highlight key messages, showcase findings, and distill technical material into accessible formats.

    Sandra is prompt, open to brainstorming new ideas and approaches to presenting information, and always responsive to questions and edits with a collaborative (and fun!) attitude.

    Karolina Ramos, Associate, Data2X, an initiative of the United Nations Foundation
  • We really appreciate what Sandra brings us – a top notch writer, researcher and editor. A great listener who strives to deliver exactly what you need.

    Sandra has an extraordinary capacity to create quality product just when you most need it. A complete 360 professional in every way, a superb communicator and an all-around very pleasant person to do business with. She should be on your auto call list.

    Jon O’Brien, President, Catholics for Choice – Washington, DC
  • Sandra worked with Industry Dive to develop pre-launch marketing messaging and a corporate website. With limited oversight, she quickly came up to speed on our business, strategy, and goals.

    Sandra was able to provide practical and actionable feedback that simplified our message, spoke to our key stakeholders, and provided consistency in our branding. I would recommend her to anyone looking for business or marketing communication help.

    Sean Griffey, CEO, Industry Dive – Washington, DC
  • Sandra is an accomplished editor and writer who works well with authors. She is solutions-oriented, has a quick mind, and can keep a project on track no matter how many moving parts it has. Every piece of writing Sandra touches is the better for it.

    Andrea Pedolsky, Former Head of Publications, International Food Policy Research Institute – Washington, DC
  • Sandra is a terrific writer and editor who has an uncanny ability to translate complex material for general audiences.

    Seema Nayyar, Former Editor-in-Chief, American Demographics – New York, NY
  • Sandra is the ultimate professional. As my editor, she gave me a wide berth to maintain my voice in my columns, while providing extraordinary input to sharpen my message. Her feedback was clear, concise, and timely.

    Thomas Dahlborg, President, Dahlborg Healthcare Leadership Group
  • After one interview with clients, Sandra succeeded in describing in a web article the real impact of our primary healthcare services in human terms.

    Lin Orrin, Director of Development, Mobile Medical Care – Bethesda, MD
  • What fantastic control of language you have! I was moved by reading this, and I can only imagine how it will impact those who hear it spoken. This is amazing work, Sandra.

    Thank you so much, on behalf of Mercy Corps.

    Carlene Deits, Community Fundraising Associate, Mercy Corps – Portland, OR

Do you have a project you need to outsource?

Have a question? Or a comment? Sandra would like to hear from you.

About

Need a writer? Sandra can help.

Hello there. It’s Sandra Yin.

I help clients maximize their impact through clearer messaging.

How? By boiling down ideas so that they can be more easily digested by your ideal target audience.

A graduate of Bryn Mawr with an M.A. in history from George Washington University and an M.S. in journalism from Columbia, I specialize in making complex information more accessible to all. After all, how can you extend your reach if experts are the only ones who understand or subscribe to your ideas?

What good is an idea if your target audience can’t understand it?

For much of the last two decades, I worked as a journalist, covering many topics. Among them, I explored the roots of the nurse shortage and what’s being done to address the problem, how patient advocates help us navigate our complicated healthcare system, and what parents can do to cultivate less picky eaters.

My storytelling has appeared in many venues, including the Chicago Tribune, Associated Press, and American Way magazine, the largest in-flight magazine in America.

I have also helped international organizations, government agencies, and nonprofits sharpen their writing related to global health and international development. I’ve written disease fact sheets for the National Institutes of Health, polished case studies and a report for UN Foundation’s Data2X, and drafted talking points for WHO/NIH/World Bank experts.

For healthcare publications, such as Medscape, MD Magazine, FierceHealthcare, and Inside the Joint Commission, I have covered medical research and innovations, quality improvement for hospitals, patient safety, new technology, and healthcare reform.

These days I enjoy writing and editing for individuals and organizations that not only offer solutions to today’s problems but also take action to make the world a better place.

When not hard at work, I enjoy trying out new recipes, learning what my dog is really thinking, and finding inspiration in unlikely places. Shinrin-yoku (forest bathing), anyone?

If you’re ready to maximize your impact, schedule a get-acquainted call so I can learn more about you and your project.

I have worked for a wide range of workplaces and clients both large and small. Italics show where I worked on staff.

Advertising/Marketing
JWTDirect
Space LLC

B2C
HMSHost Corp.

Government
National Institutes of Health
New York City Department of General Services

International Organizations
Data2X, a project of the United Nations Foundation
International Food Policy Research Institute

Media
American Demographics
American Way Magazine
Bethesda Magazine
China Economic News Service (Taiwan)
Chronicle for Higher Education
Daily Press
Industry Dive
Maryland Life
Our Town
RFID Operations Magazine
Sales & Marketing Management Magazine

Media: Healthcare/Medical
FierceHealthcare and Hospital Impact, FierceMarkets
Inside the Joint Commission, DecisionHealth
MD Magazine, Intellisphere
Medscape, WebMD

Nonprofit
Brooklyn Bridge to Cambodia
Catholics for Choice
Mercy Corps
Mobile Medical Care, Inc.
Population Reference Bureau

Why don't all good ideas take root?

Some just aren't expressed clearly enough.

Contact

Have a question? Or a comment? Sandra would like to hear from you. Feel free to contact her today.

Contact Info

+1 202 630 7808
Washington, DC metro area (outside the beltway)