Inform | Attract | Influence
Maybe it’s by spreading your ideas, serving more clients, or helping more people get the services they need.
But something is holding you back.
I work with people who lack the bandwidth or staff to complete urgent writing projects. They would like to relax—knowing that someone else will be able to get the job done.
I love playing with words, shaping ideas, and smoothing rough edges. My goal is to help organizations more clearly communicate their value to the world.
What separates my service from others is that I was a journalist in another life. This means that I can parachute in, quickly get up to speed on your projects, and deliver exactly what you need while freeing you to focus on other priorities. My antennae are always out, looking for the most memorable way to position your ideas.
To learn more about my work process and how I collaborate with clients, read this FAQ, “Your Questions Answered.” And here’s how I help small businesses and nonprofits.
If so, schedule a get-acquainted call with me, so you can tell me about your projects, and we can explore whether working together would make sense.
Spread ideas through blog posts,
case studies, articles, and reports.
Draw new clients or supporters
with memorable and
appealing web copy.
Reach ideal clients with landing pages
and sales copy that resonate emotionally
and speak directly to their needs.
I quickly get up to speed on the scope of your project and your needs.
I aim for accuracy. If something doesn't make sense, I'll ask for a clarification.
I translate complex concepts into easy-to-understand ideas.
I meet my deadlines,
so you can meet yours.
Speechwriting
Topics cover innovation, productivity, journalism, environmental disasters, and education.
Commentary
Is ER Text-Messaging Service Just a Marketing Ploy?
FierceHealthcare
B2B Healthcare
Duct Tape Cuts Time and Costs Related to Contact Precautions,
Medscape
Consumer Service Pieces
Picky Eaters, American Way Magazine
A New Breed: Professional Help is Available When Navigating a Complicated Healthcare System, American Way Magazine
Know Thyself: Here’s What a ‘Personality Test’ Can Tell You About Your Career Options, and What It Can’t,
The Chronicle of Higher Education
Lifestyle
Constant Cravings: Our Addictions, American Demographics
Grin and Bare It, Chicago Tribune
Creativity at Work, American Demographics
Features
Wanted: One Million Nurses, American Demographics
A Lifetime Passion, Daily Press
Look Who’s Tuned In, American Demographics
Integration’s Legacy, Daily Press
Nonprofit Articles
Lifestyle Choices Affect U.S. Impact on the Environment, Population Reference Bureau (PRB)
Abortion in the United States and the World, PRB
On Tap, IFPRI
Nonprofit Editing
Invisible No More? Data2X, United Nations Foundation [See volumes 1–2 and executive summary.]
2014 Global Hunger Index | The Challenge of Hidden Hunger, IFPRI
Just Musing
The No-Try List, Bethesda Magazine
See first entry in “Metropolitan Diary” in The New York Times.
For MD Magazine and Medscape Medical News, I have covered topics ranging from a new kind of rehab for cancer survivors to stool transplants that stop most C. diff. infections in their tracks to how mice can avoid menopause.
My international work involves translating technical topics into more easily digested content for reports, brochure copy, the web, and grant proposals.
Have a question? Or a comment? Sandra would like to hear from you.
Sandra helps her clients spread light in the world. She has a proven ability to help businesses and nonprofits grow with messaging that shines.
By clarifying vague wording, polishing ideas so that they are easy to follow, and clearly spotlighting benefits that spark interest, she helps her clients make even more of a difference in the world.
While she has recently added marketing copy to her repertoire, for 14 years, she worked in journalism, writing for everything from magazines, to newspapers, to newsletters, and websites. Her storytelling has appeared in many venues, including the Chicago Tribune, Associated Press, and American Way magazine, the largest in-flight magazine in the country. She has covered topics as varied as picky eaters and why dogs were acting skittish on a certain stretch of city sidewalk.
With an M.A. in history from George Washington University and an M.S. in journalism from Columbia, she specializes in making information resonate with clients’ ideal clients. “After all,” she says, “what good is an idea if it doesn’t speak to your target audience?”
In her spare time, Sandra enjoys fostering dogs for a rescue group, discovering new ways to make vegetables exciting, and finding inspiration in unlikely places. She makes a point of learning something new every year. In 2019, she has already discovered that physical decluttering not only adds more space, it also gives you more energy.
What lights her up:
To contact Sandra about your project, schedule a get-acquainted call with her.
I have worked for a wide range of workplaces and clients both large and small. Italics show where I worked on staff.
Advertising/Marketing
JWTDirect
Space LLC
B2C
HMSHost Corp.
Government
National Institutes of Health
New York City Department of General Services
International Organizations
United Nations Foundation
Clean Cooking Alliance
Family Planning 2020
Data2X, a project of the United Nations Foundation
International Food Policy Research Institute
Media
American Demographics
American Way Magazine
Bethesda Magazine
China Economic News Service (Taiwan)
Chronicle for Higher Education
Daily Press
FierceHealthcare and Hospital Impact, FierceMarkets
Industry Dive
Inside the Joint Commission, DecisionHealth
Maryland Life
MD Magazine, Intellisphere
Medscape, WebMD
Our Town
RFID Operations Magazine
Sales & Marketing Management Magazine
Nonprofit/NGO
Adelphi Research
Brooklyn Bridge to Cambodia
Catholics for Choice
Konrad Adenauer Stiftung
Making Cents
Mercy Corps
Mobile Medical Care, Inc.
National Park Trust
Population Reference Bureau
Wilson Center
Professional Services
Anderson & Quinn, LLC
DVL Seigenthaler
Hula for the Soul
WILL: Women Interested in Leaving Law
Universities
George Washington University
University of Pennsylvania
Some just aren't expressed clearly enough.
Have a question? Or a comment? Sandra would like to hear from you. Feel free to contact her today.
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