Inform | Attract | Influence
Maybe it’s by spreading your ideas, serving more clients, or helping more people get the services they need.
But something is holding you back.
I work with people who lack the bandwidth or staff to complete urgent writing projects. They would like to relax—knowing that someone else will be able to get the job done.
I love playing with words, shaping ideas, and smoothing rough edges. My goal is to help organizations more clearly communicate their value to the world.
What separates my service from others is that I was a journalist in another life. This means that I can parachute in, quickly get up to speed on your projects, and deliver exactly what you need while freeing you to focus on other priorities. My antennae are always out, looking for the most memorable way to position your ideas.
If so, schedule a get-acquainted call with me, so you can tell me about your projects, and we can explore whether working together would make sense.
Spread ideas through blog posts,
case studies, articles, and reports.
Draw new clients or supporters
with memorable and
appealing web copy.
Reach ideal clients with landing pages
and sales copy that resonate emotionally
and speak directly to their needs.
For MD Magazine and Medscape Medical News, I have covered topics ranging from a new kind of rehab for cancer survivors to stool transplants that stop most C. diff. infections in their tracks to how mice can avoid menopause.
My international work involves translating technical topics into more easily digested content for reports, brochure copy, the web, and grant proposals.
When numbers begin to tell a story, they capture your audience's attention. So it's important to choose the best graph to showcase your data.
My bylined stories, ghostwriting, and other content have appeared in the following media, websites, and organizations’ internal and external publications.
Elena Deutsch, CEO, Women Interested in Leaving (Big) Law – New York City
I am grateful to have Sandra Yin as a writing ally. Having her crisp and fresh eye on messaging, paired with an empathetic connection to my ideal customers, helped me write the sales page for my first ever retreat. We worked together on the edits and she is dreamy—clear, concise and always going for the most "juicy" copy!
Richard Cincotta, Woodrow Wilson Center Global Fellow – Washington, DC
Sandra Yin's editing has played an important role in my efforts to convert the results of statistically complex demographic research into a form that a broad audience can comprehend. The latest example of her editorial handiwork can be seen in a web essay on demography's role in development, which we first published on the New Security Beat website. It was later picked up and republished by the World Economic Forum (https://bit.ly/2Gpl69I) which spread its message to a global audience.
Karolina Ramos, Associate, Data2X, an initiative of the United Nations Foundation
Our team needed a copy editor for a suite of technical reports, case studies, and a designed inventory on a short timeline.
Sandra dove into the work with enthusiasm and creativity, working to not only fine-tune content for over 20 print- and web-based materials, but also helping us think through design concepts and visuals to highlight key messages, showcase findings, and distill technical material into accessible formats.
Sandra is prompt, open to brainstorming new ideas and approaches to presenting information, and always responsive to questions and edits with a collaborative (and fun!) attitude.
Jon O’Brien, President, Catholics for Choice – Washington, DC
We really appreciate what Sandra brings us – a top notch writer, researcher and editor. A great listener who strives to deliver exactly what you need.
Sandra has an extraordinary capacity to create quality product just when you most need it. A complete 360 professional in every way, a superb communicator and an all-around very pleasant person to do business with. She should be on your auto call list.
Sean Griffey, CEO, Industry Dive – Washington, DC
Sandra worked with Industry Dive to develop pre-launch marketing messaging and a corporate website. With limited oversight, she quickly came up to speed on our business, strategy, and goals.
Sandra was able to provide practical and actionable feedback that simplified our message, spoke to our key stakeholders, and provided consistency in our branding. I would recommend her to anyone looking for business or marketing communication help.
Andrea Pedolsky, Former Head of Publications, International Food Policy Research Institute – Washington, DC
Sandra is an accomplished editor and writer who works well with authors. She is solutions-oriented, has a quick mind, and can keep a project on track no matter how many moving parts it has. Every piece of writing Sandra touches is the better for it.
Seema Nayyar, Former Editor-in-Chief, American Demographics – New York, NY
Sandra is a terrific writer and editor who has an uncanny ability to translate complex material for general audiences.
Sandra, you had the skill and patience to take my client’s edits to her compelling
personal story and find a way to make her words sing. Thank you!
I couldn’t get that done. Trust me, I tried.
Thank you for being super easy to work with and for the ultra fast turnaround, going
from interview to final draft in just a few days.
Entrepreneur, Podcast Producer, Idea Architect, and Coach
Home Pride Properties, Inc. - Atlanta, GA
Thomas Dahlborg, President, Dahlborg Healthcare Leadership Group
Sandra is the ultimate professional. As my editor, she gave me a wide berth to maintain my voice in my columns, while providing extraordinary input to sharpen my message. Her feedback was clear, concise, and timely.
Lin Orrin, Director of Development, Mobile Medical Care – Bethesda, MD
After one interview with clients, Sandra succeeded in describing in a web article the real impact of our primary healthcare services in human terms.
Carlene Deits, Community Fundraising Associate, Mercy Corps – Portland, OR
What fantastic control of language you have! I was moved by reading this, and I can only imagine how it will impact those who hear it spoken. This is amazing work, Sandra.
Thank you so much, on behalf of Mercy Corps.
Have a question? Or a comment? Sandra would like to hear from you.
Some just aren't expressed clearly enough.
Have a question? Or a comment? Sandra would like to hear from you. Feel free to contact her today.