Helping companies and
causes flourish

Inform | Attract | Influence

Sound familiar?

Are you ready to make a bigger difference in the world?

Maybe it’s by spreading your ideas, serving more clients, or helping more people get the services they need.

But something is holding you back.

If you’re not where you want to be, does this sound like you?

  • Do you ever wish your writing were more polished?
  • Do you want to convert more prospects into clients, but don’t know how to take your marketing to the next level?
  • Are you looking to expand your reach, but lack the capacity to handle all of your writing projects?

I can help.

I work with people who lack the bandwidth or staff to complete urgent writing projects. They would like to relax—knowing that someone else will be able to get the job done.

I love playing with words, shaping ideas, and smoothing rough edges. My goal is to help organizations more clearly communicate their value to the world.

What separates my service from others is that I was a journalist in another life. This means that I can parachute in, quickly get up to speed on your projects, and deliver exactly what you need while freeing you to focus on other priorities. My antennae are always out, looking for the most memorable way to position your ideas.

Here’s a sampling of what I do:

  • Marketing copy
  • Blogging
  • Web copy
  • Content strategy
  • Editing
  • Grantwriting
  • Op-eds
  • Proposals
  • Reports
  • Speechwriting

Who do I like to work with?

  • People who value clear messaging
  • People who radiate positive energy
  • People who want to make the world a better place
  • People who are ready to make a bigger difference in the world

Who is not a good fit?

  • People who are not willing to invest in expanding their reach
  • People who are motivated more by fear than joy
  • People who are afraid to delegate

Still got questions?

To learn more about my work process and how I collaborate with clients, read this FAQ, “Your Questions Answered.”   And here’s how I help small businesses and nonprofits.

Want to learn more?

If so, schedule a get-acquainted call with me, so you can tell me about your projects, and we can explore whether working together would make sense.

Services

Inform

Spread ideas through blog posts,
case studies, articles, and reports.

Attract

Draw new clients or supporters
with memorable and
appealing web copy.

Influence

Reach ideal clients with landing pages
and sales copy that resonates emotionally
and speaks directly to their needs.

Tuned in

I quickly get up to speed on the scope of your project and your needs.

Detail-oriented

I aim for accuracy. If something doesn't make sense, I'll ask for a clarification.

Crystal clear

I translate complex concepts into easy-to-understand ideas.

On time

I meet my deadlines,
so you can meet yours.

Portfolio

TYPES OF WORK
Speechwriting
Commentary
B2B healthcare
Consumer service pieces
Lifestyle
Features
Nonprofit articles
Nonprofit editing
Just musing


Speechwriting
Topics cover innovation, productivity, journalism, environmental disasters, and education.

Commentary
Is ER Text-Messaging Service Just a Marketing Ploy?
FierceHealthcare

B2B Healthcare
Duct Tape Cuts Time and Costs Related to Contact Precautions,
Medscape

Consumer Service Pieces
Picky Eaters, American Way Magazine
A New Breed: Professional Help is Available When Navigating a Complicated Healthcare System,  American Way Magazine
Know Thyself: Here’s What a ‘Personality Test’ Can Tell You About Your Career Options, and What It Can’t,
The Chronicle of Higher Education

Lifestyle
Constant Cravings: Our AddictionsAmerican Demographics
Grin and Bare It, Chicago Tribune
Creativity at WorkAmerican Demographics

Features
Wanted: One Million NursesAmerican Demographics
A Lifetime Passion, Daily Press
Look Who’s Tuned In, American Demographics
Integration’s Legacy, Daily Press

Nonprofit Articles
Lifestyle Choices Affect U.S. Impact on the Environment, Population Reference Bureau (PRB)
Abortion in the United States and the World, PRB
On TapIFPRI

Nonprofit Editing
Invisible No More? Data2X, United Nations Foundation [See volumes 1–2 and executive summary.]
2014 Global Hunger Index | The Challenge of Hidden Hunger, IFPRI

Just Musing
The No-Try List, Bethesda Magazine
See first entry in “Metropolitan Diary” in The New York Times.

 

 

Types of Experience

Healthcare

Healthcare

For MD Magazine and Medscape Medical News, I have covered topics ranging from a new kind of rehab for cancer survivors to stool transplants that stop most C. diff. infections in their tracks to how mice can avoid menopause.

International

International

My international work involves translating technical topics into more easily digested content for reports, brochure copy, the web, and grant proposals.

Data

Data

When numbers begin to tell a story, they capture your audience's attention. So it's important to choose the best graph to showcase your data.

Media

Media

My writing has been published by The New York Times, the Chicago Tribune, and American Way Magazine, the largest in-flight magazine in the US, among others.

Clients

My bylined stories, ghostwriting, and other content have appeared in the following media, websites, and organizations’ internal and external publications.

Healthcare/Medical
The National Institutes of Health
Inside the Joint Commission Medscape
MD Magazine
FierceHealthcare
Hospital Impact
Finn Partners
International
Data2X, an initiative of the UN Foundation
World Health Organization
International Food Policy Research Institute
Population Reference Bureau
Catholics for Choice
China Economic News Service (Taiwan)
Brooklyn to Cambodia
Media
The New York Times
American Way Magazine
Associated Press
Chicago Tribune
American Demographics
Sales & Marketing Management Magazine
Knight Ridder/Tribune News Service

Testimonials

  • Sandra Yin's editing has played an important role in my efforts to convert the results of statistically complex demographic research into a form that a broad audience can comprehend. The latest example of her editorial handiwork can be seen in a web essay on demography's role in development, which we first published on the New Security Beat website. It was later picked up and republished by the World Economic Forum (https://bit.ly/2Gpl69I) which spread its message to a global audience.

    Richard Cincotta, Woodrow Wilson Center Global Fellow – Washington, DC
  • Our team needed a copy editor for a suite of technical reports, case studies, and a designed inventory on a short timeline.

    Sandra dove into the work with enthusiasm and creativity, working to not only fine-tune content for over 20 print- and web-based materials, but also helping us think through design concepts and visuals to highlight key messages, showcase findings, and distill technical material into accessible formats.

    Sandra is prompt, open to brainstorming new ideas and approaches to presenting information, and always responsive to questions and edits with a collaborative (and fun!) attitude.

    Karolina Ramos, Associate, Data2X, an initiative of the United Nations Foundation
  • We really appreciate what Sandra brings us – a top notch writer, researcher and editor. A great listener who strives to deliver exactly what you need.

    Sandra has an extraordinary capacity to create quality product just when you most need it. A complete 360 professional in every way, a superb communicator and an all-around very pleasant person to do business with. She should be on your auto call list.

    Jon O’Brien, President, Catholics for Choice – Washington, DC
  • Sandra worked with Industry Dive to develop pre-launch marketing messaging and a corporate website. With limited oversight, she quickly came up to speed on our business, strategy, and goals.

    Sandra was able to provide practical and actionable feedback that simplified our message, spoke to our key stakeholders, and provided consistency in our branding. I would recommend her to anyone looking for business or marketing communication help.

    Sean Griffey, CEO, Industry Dive – Washington, DC
  • Sandra is an accomplished editor and writer who works well with authors. She is solutions-oriented, has a quick mind, and can keep a project on track no matter how many moving parts it has. Every piece of writing Sandra touches is the better for it.

    Andrea Pedolsky, Former Head of Publications, International Food Policy Research Institute – Washington, DC
  • Sandra is a terrific writer and editor who has an uncanny ability to translate complex material for general audiences.

    Seema Nayyar, Former Editor-in-Chief, American Demographics – New York, NY
  • Sandra, you had the skill and patience to take my client’s edits to her compelling
    personal story and find a way to make her words sing. Thank you!

    I couldn’t get that done. Trust me, I tried.

    Thank you for being super easy to work with and for the ultra fast turnaround, going
    from interview to final draft in just a few days.

    Monique Baldwin
    Entrepreneur, Podcast Producer, Idea Architect, and Coach
    Home Pride Properties, Inc. - Atlanta, GA

  • Sandra is the ultimate professional. As my editor, she gave me a wide berth to maintain my voice in my columns, while providing extraordinary input to sharpen my message. Her feedback was clear, concise, and timely.

    Thomas Dahlborg, President, Dahlborg Healthcare Leadership Group
  • After one interview with clients, Sandra succeeded in describing in a web article the real impact of our primary healthcare services in human terms.

    Lin Orrin, Director of Development, Mobile Medical Care – Bethesda, MD
  • What fantastic control of language you have! I was moved by reading this, and I can only imagine how it will impact those who hear it spoken. This is amazing work, Sandra.

    Thank you so much, on behalf of Mercy Corps.

    Carlene Deits, Community Fundraising Associate, Mercy Corps – Portland, OR

Do you have a project you need to outsource?

Have a question? Or a comment? Sandra would like to hear from you.

About

Need a writer? Sandra can help.Sandra helps her clients spread light in the world. She has a proven ability to help
businesses and nonprofits grow with messaging that shines.
By clarifying vague wording, polishing ideas so that they are easy to follow, and clearly spotlighting benefits that spark interest,
she helps her clients make even
more of a difference in the world.

While she has recently added marketing copy to her repertoire, for 14 years, she worked in journalism, writing for everything from magazines, to newspapers, to newsletters, and websites. Her storytelling has appeared in many venues, including the Chicago Tribune, Associated Press, and American Way magazine, the largest in-flight magazine in the country. She has covered topics as varied as picky eaters and why dogs were acting skittish on a certain stretch of city sidewalk.

With an M.A. in history from George Washington University and an M.S. in journalism from Columbia, she specializes in making information resonate with clients’ ideal clients. “After all,” she says, “what good is an idea if it doesn’t speak to your target audience?”

In her spare time, Sandra enjoys fostering dogs for a rescue group, discovering new ways to make vegetables exciting, and finding inspiration in unlikely places. She makes a point of learning something new every year. In 2019, she has already discovered that physical decluttering not only adds more space, it also gives you more energy.

What lights her up:

  • Telling stories that draw people closer
  • Seeing the joy in the wag of a dog’s tail or the bounce in its step
  • Getting to sprinkle magic on everything she touches
  • Helping ideas change the world

To contact Sandra about your project, schedule a get-acquainted call with her.

I have worked for a wide range of workplaces and clients both large and small. Italics show where I worked on staff.

Advertising/Marketing
JWTDirect
Space LLC

B2C
HMSHost Corp.

Government
National Institutes of Health
New York City Department of General Services

International Organizations
Family Planning 2020
Data2X, a project of the United Nations Foundation
International Food Policy Research Institute

Media
American Demographics
American Way Magazine
Bethesda Magazine
China Economic News Service (Taiwan)
Chronicle for Higher Education
Daily Press
FierceHealthcare and Hospital Impact, FierceMarkets

Industry Dive
Inside the Joint Commission, DecisionHealth
Maryland Life
MD Magazine, Intellisphere
Medscape, WebMD
Our Town
RFID Operations Magazine
Sales & Marketing Management Magazine

Nonprofit
Brooklyn Bridge to Cambodia
Catholics for Choice
Mercy Corps
Mobile Medical Care, Inc.
National Park Trust
Population Reference Bureau
Wilson Center

Professional Services
Anderson & Quinn, LLC
Hula for the Soul
WILL: Women Interested in Leaving Law

Universities
George Washington University
University of Pennsylvania

Why don't all good ideas take root?

Some just aren't expressed clearly enough.

Contact

Have a question? Or a comment? Sandra would like to hear from you. Feel free to contact her today.

Contact Info

+1 202 630 7808
Washington, DC metro area (outside the beltway)