Mind Meld: Why you must understand your client’s needs

Last week I went to Home Depot to look for a bathroom vanity light. I had plenty of options to look at. A whole wall of lights, in fact. But there was a problem. None were on. Someone needed to flip a switch. So I went to ask a customer service rep for help. Curiously […]

How storytelling can help grow your business

What makes web or print content memorable? What helps the mind latch onto some ideas? But not others? The answer, my friends, is storytelling. Think of it as a superpower. At its best, storytelling can not only keep prospects glued to your content. It may even captivate them and get them interested in your services. […]

Our brains love a good story

Every presentation or speech you give should include a compelling story. According to Paul Zak, director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University, stories are a good way to draw people in. And the stories that will make customers or the person on the street care about […]

Captive audience

About 10 percent of people truly love public speaking, according to Forbes.  Another 10 percent are terrified. And it makes the rest of us jumpy, but we know we’ll survive. What can you do to calm your pre-speech jitters? Practice! You can always practice in front of a mirror. And if you can find another human […]