When you write your online bio, you face a lot of decisions. The biggest decision relates to how you position yourself. That gets shaped by what you choose to say, how you choose to say it, and when you say it. The before version of Maria Horstmann’s business bio puzzled me. The first paragraph seemed […]
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Small business
Sample Business Bio Makeover: The Before Version
You may think your business bio should be all about you. But, actually, your clients’ needs should be front and center when you write about yourself. A brief bio should not only make clear what results your clients will get, it should quickly get to the point. Remember, people who are shopping for a service […]
A Rant About Passivism
As William Strunk Jr. and E.B. White note in their book, The Elements of Style, the active voice is “more direct and vigorous” than the passive. “Use the active voice,” they command. They do not say, “The active voice should be used by you.” Do you hear how weak that sounds when you don’t know […]