How Words Changed One Dog’s Life

For two years, Bernie, a beagle, languished on Petfinder, where shelters and rescue groups post online ads for pets. Because he wasn’t getting much interest, at the two-year mark the director of Hedgesville Hounds, a dog rescue group I volunteer with, asked whether I would consider rewriting his doggy bio. The bio had already been […]

Squeeze More Juice Out

When you’re telling a story or trying to understand what happened, don’t be a water strider. Also known as water bugs, water skeeters, water skippers, and pond skaters, these long-limbed bugs are known for their ability to run on top of the surface of a pond or lake. Yes, they run on water. And I don’t mean […]

Our brains love a good story

Every presentation or speech you give should include a compelling story. According to Paul Zak, director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University, stories are a good way to draw people in. And the stories that will make customers or the person on the street care about […]