For two years, Bernie, a beagle, languished on Petfinder, where shelters and rescue groups post online ads for pets. Because he wasn’t getting much interest, at the two-year mark the director of Hedgesville Hounds, a dog rescue group I volunteer with, asked whether I would consider rewriting his doggy bio. The bio had already been […]
Category Archives
Storytelling
Squeeze More Juice Out
When you’re telling a story or trying to understand what happened, don’t be a water strider. Also known as water bugs, water skeeters, water skippers, and pond skaters, these long-limbed bugs are known for their ability to run on top of the surface of a pond or lake. Yes, they run on water. And I don’t mean […]
How storytelling can help grow your business
What makes web or print content memorable? What helps the mind latch onto some ideas? But not others? The answer, my friends, is storytelling. Think of it as a superpower. At its best, storytelling can not only keep prospects glued to your content. It may even captivate them and get them interested in your services. […]
Our brains love a good story
Every presentation or speech you give should include a compelling story. According to Paul Zak, director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University, stories are a good way to draw people in. And the stories that will make customers or the person on the street care about […]