When you write your online bio, you face a lot of decisions. The biggest decision relates to how you position yourself. That gets shaped by what you choose to say, how you choose to say it, and when you say it. The before version of Maria Horstmann’s business bio puzzled me. The first paragraph seemed […]
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Entrepreneur
Sample Business Bio Makeover: The Before Version
You may think your business bio should be all about you. But, actually, your clients’ needs should be front and center when you write about yourself. A brief bio should not only make clear what results your clients will get, it should quickly get to the point. Remember, people who are shopping for a service […]
Mind Meld: Why you must understand your client’s needs
Last week I went to Home Depot to look for a bathroom vanity light. I had plenty of options to look at. A whole wall of lights, in fact. But there was a problem. None were on. Someone needed to flip a switch. So I went to ask a customer service rep for help. Curiously […]
Does your company website attract your best clients?
Which of the following sounds most like your company website? a carnival barker a limp fish a fine mesh strainer I certainly hope it’s not the limp fish. Your website should help you draw more clients to your business. But not just any clients. Ideally, they will be the right clients. And your site […]
How storytelling can help grow your business
What makes web or print content memorable? What helps the mind latch onto some ideas? But not others? The answer, my friends, is storytelling. Think of it as a superpower. At its best, storytelling can not only keep prospects glued to your content. It may even captivate them and get them interested in your services. […]