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Sample Business Bio Makeover: The After Version

  • June 16th, 2019
  • Entrepreneur, Getting clients, Marketing, Small business, Web

When you write your online bio, you face a lot of decisions. The biggest decision relates to how you position yourself. That gets shaped by what you choose to say, how you choose to say it, and when you say it. The before version of Maria Horstmann’s business bio puzzled me. The first paragraph seemed […]

Sample Business Bio Makeover: The Before Version

  • June 15th, 2019
  • Entrepreneur, Getting clients, Marketing, Small business, Web

You may think your business bio should be all about you. But, actually, your clients’ needs should be front and center when you write about yourself. A brief bio should not only make clear what results your clients will get, it should quickly get to the point. Remember, people who are shopping for a service […]

How storytelling can help grow your business

  • February 22nd, 2018
  • Entrepreneur, Getting clients, Marketing, Storytelling, Web

What makes web or print content memorable? What helps the mind latch onto some ideas? But not others? The answer, my friends, is storytelling. Think of it as a superpower. At its best, storytelling can not only keep prospects glued to your content. It may even captivate them and get them interested in your services. […]

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  • Recent Posts

    • How Words Changed One Dog’s Life
    • Sample Business Bio Makeover: The After Version
    • Sample Business Bio Makeover: The Before Version
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