Sandra helps her clients spread light in the world. She has a proven ability to help businesses and nonprofits grow with messaging that shines.
By clarifying vague wording, polishing ideas so that they are easy to follow, and clearly spotlighting benefits that spark interest, she helps her clients make even more of a difference in the world.
While she has recently added marketing copy to her repertoire, for 14 years, she worked in journalism, writing for everything from magazines, to newspapers, to newsletters, and websites. Her storytelling has appeared in many venues, including the Chicago Tribune, Associated Press, and American Way magazine, the largest in-flight magazine in the country. She has covered topics as varied as picky eaters and why dogs were acting skittish on a certain stretch of city sidewalk.
With an M.A. in history from George Washington University and an M.S. in journalism from Columbia, she specializes in making information resonate with clients’ ideal clients. “After all,” she says, “what good is an idea if it doesn’t speak to your target audience?”
In her spare time, Sandra enjoys fostering dogs for a rescue group, discovering new ways to make vegetables exciting, and finding inspiration in unlikely places. She makes a point of learning something new every year. In 2019, she has already discovered that physical decluttering not only adds more space, it also gives you more energy.
What lights her up:
- Telling stories that draw people closer
- Seeing the joy in the wag of a dog’s tail or the bounce in its step
- Helping ideas change the world
To contact Sandra about your project, schedule a get-acquainted call with her.
I have worked for a wide range of workplaces and clients both large and small. Italics show where I worked on staff.
Advertising/Marketing
JWTDirect
Space LLC
B2C
HMSHost Corp.
Government
National Institutes of Health
New York City Department of General Services
International Organizations
United Nations Foundation
Clean Cooking Alliance
Family Planning 2020
Data2X, a project of the United Nations Foundation
International Food Policy Research Institute
Media
American Demographics
American Way Magazine
Bethesda Magazine
China Economic News Service (Taiwan)
Chronicle for Higher Education
Daily Press
FierceHealthcare and Hospital Impact, FierceMarkets
Industry Dive
Inside the Joint Commission, DecisionHealth
Maryland Life
MD Magazine, Intellisphere
Medscape, WebMD
Our Town
RFID Operations Magazine
Sales & Marketing Management Magazine
Nonprofit/NGO
Adelphi Research
Brooklyn Bridge to Cambodia
Catholics for Choice
Konrad Adenauer Stiftung
Making Cents
Mercy Corps
Mobile Medical Care, Inc.
National Park Trust
Population Reference Bureau
Wilson Center
Professional Services
Anderson & Quinn, LLC
DVL Seigenthaler
Hula for the Soul
WILL: Women Interested in Leaving Law
Universities
George Washington University
University of Pennsylvania